Not all SDR roles are created equal. The company you join shapes your learning curve, earning potential, and career trajectory.
What to Look For
Training Program Quality
Promotion Path
Company Stage
Product and Market
Green Flags
Red Flags
Research Tactics
1. **LinkedIn:** Search "[Company] SDR" and see tenure and promotion patterns
2. **Glassdoor:** Filter for SDR/BDR reviews specifically
3. **RepVue:** Sales-specific company ratings and comp data
4. **Ask in interviews:** "What percentage of your current AEs were promoted from SDR?"
The Bottom Line
Your first role sets the foundation. A great training program and culture accelerates your career by years. A bad environment can burn you out before you get started.
Be selective. The right company is worth waiting for.