How many people should I contact?

Use the workflow and current relationships to decide. A larger number is not automatically better, and every contact needs a relevant reason.

Is this the same as mapping an active deal?

It is an earlier research exercise. An active deal map needs additional evidence about decisions, approvals, and the actual buying process.

Outbound · Self-study resources

Multi-Threaded Outbound Practice for Coordinated Account Outreach

Map distinct stakeholder questions with a free worksheet and explore the Outbound Playbook for broader research and messaging practice.

For SDRs and AEs coordinating outreach to several relevant functions in one account.

See the playbook and free preview Start with the free guide

What this page helps you do

01A responsibility-based contact map
02Different questions for different roles
03Clear ownership and accurate relationship context

Choose your next step

Start with a free guide, then review the recommended playbook's contents and preview before buying.

Build a responsibility map

List the workflow, the functions involved, and what you still need to learn. This is different from collecting senior titles. The right initial contact may own a practical process without having purchasing authority, and your message should reflect that distinction.

Label role assumptions.
Check current account activity.

Review outreach as a team

Compare drafts across contacts before sending. Remove duplicated asks and any claim that a colleague or buyer endorsed the outreach without doing so. Agree how replies will update the shared map so parallel conversations do not become conflicting stories.

Assign an internal owner to each next step.
Revise the map when the buyer corrects it.

Choose a broader research resource

The Outbound Playbook supports account research and relevant messaging. The free persona map handles this coordination exercise. Preview the PDF when you need a more consistent prospecting approach beyond a single account; it does not supply an org-chart database.

Self-study resource, not outreach automation.
No fixed stakeholder count is required.

Resources for your next step

Choose the support that fits

Try the free guides below. If you need more structure or personal feedback, compare the recommended resource and its scope before purchasing.

Playbook

The Outbound Playbook

Build relevant outreach and measure the response with clear definitions.

$19 USD · One-time PDF purchase

Library

Available Playbooks

Compare the finished PDF playbooks that are live now.

Outbound

Multi-Threaded Outbound: Map Different Questions to Different Roles

Coordinate outreach across an account by giving each stakeholder a relevant question while avoiding duplicate messages and unsupported relationship claims.

Enterprise Sales

Enterprise Account Planning for Tech Sales

A simple account planning system for mapping stakeholders, triggers, initiatives, and next best actions.