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Prepare for an internal or external move from SDR to Account Executive with performance evidence, discovery practice, opportunity stories, and a credible ramp plan.
For high-performing SDRs preparing to prove they can own discovery, opportunity progression, forecasting, and closing responsibilities.
Flagship recommendation
The current public library includes 4 finished PDFs: job search, tech sales interviews, and cold calling/mock calls.
Strong SDR performance is necessary but does not automatically prove AE readiness. Interviewers need evidence of judgment beyond activity: discovery, business acumen, opportunity thinking, learning, and ownership.
Document performance, shadow and support opportunities, collect feedback, practice discovery, and build a clear case for why you can handle the next scope of responsibility.
The Interview Playbook helps structure the promotion or external interview while the free promotion and MEDDIC guides deepen role readiness.
Start with the product or service that solves this specific bottleneck, then use the supporting guides to pressure-test fit before purchasing.
A structured interview system for SDR, BDR, AE, and career-change candidates preparing for stronger interview loops.
LibraryCompare the finished PDF playbooks that are live now.
Career StrategyCreate a credible BDR-to-AE promotion case using performance evidence, discovery practice, opportunity exposure, forecasting habits, and manager alignment.
DiscoveryQuestions that uncover pain, quantify impact, identify decision makers, and move a deal forward.
Account ExecutiveHow to use MEDDIC without turning calls into interrogations or drowning your deal notes in jargon.