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The Closing Playbook
Everything you need to close more deals at higher values. From early-stage commitment techniques to final negotiation tactics, handling procurement, and the psychological principles that drive buying decisions. Stop leaving money on the table.
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"Never ask 'Is there anything else you need to make a decision?' Instead: 'Based on our conversations, it sounds like we've addressed [X, Y, Z]. What would need to be true for you to move forward this month?' Specificity creates momentum..."
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What's Inside:
- The psychology of buying decisions
- Trial close techniques throughout the cycle
- Negotiation frameworks and tactics
- Discount defense strategies
- Creating urgency without being pushy
- Contract and procurement navigation
- Post-close expansion plays